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Successful Marketing Technology Means Perfecting The Fundamentals First
I had the pleasure of meeting Chris Spears, chief marketing technologist at ARKE, during the last MarTech conference in San Francisco. We sat down recently to talk marketing technology trends and what...
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Five Spots Where Marketing And Sales Alignment Isn’t Enough
Shutterstock It’s marketing budget season and a good time to reflect on changes in the marketplace and what those changes might mean for how you allocate marketing budget and plan for your staff in the...
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Finding The Right Balance: Musings On Marketing, Sales And Life
One of the most practical business books I’ve read recently is Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer, by Carlos Hidalgo. I invited Carlos, who is CEO and...
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Three Ways To Get Real Value From Your Customer Advisory Boards
Shutterstock Customer advisory boards, when organized and leveraged to their utmost potential, can provide a treasure trove of knowledge and insight for a company’s strategic direction and go-to-market...
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The Art And Science Of Marketing: Dealing With Technology, Mental Models And...
CEB recently hosted its annual Sales & Marketing Thought Leader Roundtable, where we get a select group of industry thought leaders together to swap ideas, debate and garner feedback on CEB’s...
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Navigating Through B2B’s Biggest Commercial Problems with Matt Heinz
Following CEB’s Sales & Marketing Summit in Las Vegas last month, I was lucky enough to find time with Matt Heinz for a conversation on the state of B2B marketing and sales. As the President and...
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The Key To Differentiation Is Keeping Things Simple
Shutterstock I’ve conducted rigorous research over the years on branding and the role simplicity plays in customer loyalty. It’s what I call Decision Simplicity – the ease with which consumers are able...
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Are Psychographics The Next Big Breakthrough In B2B Demand Generation?
As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers...
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How Technology Is Reshaping Internal Marketing Communications
Shutterstock The last time I was down in Auckland, New Zealand (update: my family and I will be moving to Christchurch at the beginning of 2017!), I had the pleasure of meeting Sarah Perry, CEO and...
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What It Takes To Digitize Your Business (Hint: Courage Required)
This piece was coauthored with Mayur Gupta, Global VP of Growth & Marketing at Spotify Shutterstock “Digital transformation” is on the tip of every business leader’s tongue these days. The business...
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